Resources Library by ANA

Telecom brands

This paper looks at the status of telecom and information technology branding and communications in the global market-place. While there has been considerable progress in branding skill and communications discipline by some players it is apparent...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Carol Samms

Company: Through the Loop Consulting Ltd.

June 15, 1998

Leveraging the aptitude and ability of eight year-old adults

This paper identifies and explores ten trends or market dynamics which have been observed in the children’s market today, and discusses how knowledge of these trends can be leveraged to ensure effective and insightful children’s research in...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Michelle Kuhn, Wayne Eischen

October 22, 1997

Meeting the global needs of advertisers and responding to a changing media landscape

This paper will address global needs from the perspective of advertisers using multinational media. It starts with defining global business, how they operate and what they need from the media. Secondly, it addresses global issues from the perspective...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Michael Quilty

June 15, 1997

The new face of marketing

Getting dose to customers, understanding and meeting their needs in terms of products, services and business relationships have been for many years the key corporate success factors. Of late much has changed, companies are now being forced to change...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: David Jamieson

Company: KANTAR TNS Malaysia

June 15, 1997

Here today, here tomorrow

Historically, brand building has not been a high priority for many wholesale banks. However, in today’s increasingly congested banking environment, it is becoming more and more important for banks to differentiate themselves from the...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Christof Buri, Andrew Findlay

September 1, 1996

Global harmonization of TV ratings

The concept of harmonization of television ratings from different countries has been discussed for well over five years. The first impulses towards this goal came from Europe and they focused on Europe, where a number of countries were working with...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Ned Greenberg, Horst Stipp

June 15, 1996

ESOMAR annual market study on market statistics 1994

ESOMAR has concentrated primarily on the market research marketin Europe. The statistics available concerning other continents are still limited, such that acomparison between Europe and other parts of the world should be made with caution.The main...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 1995

The need for cultural intelligence

Cultural intelligence as a basic capability of transnational business is a significant competitive advantage. It allows decision-makers to go the first step beyond 'hard' quantitative techniques and linear conclusions to the consideration of 'soft'...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Jeanne Binstock van Rij

June 15, 1993

Global audiences

This paper is in two sections. First we will give an account of audience measurement research commissioned by the BBC World Service in many different countries around the world. We will outline the purposes of this research, describe how it is...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Graham Mytton, Allen Cooper

June 15, 1992